Demeka currently serves as Associate Counsel for the Minnesota Vikings. In her role, she spearheaded and implemented the launch of the Sensory Room at U.S. Bank Stadium, and she has led contract negotiations for the inaugural Summer Skolstice summer concert series and the Premier Lacrosse League Tournament to be held at TCO Stadium. Upon joining the Vikings in 2016, Demeka worked in Legal and Business Affairs, where her responsibilities included negotiating, drafting and finalizing contracts related to technology, entertainment, sponsorships, licensing, revenue sharing and more. She was integral in negotiations for several Vikings’ Super Bowl LII and NFL International Series agreements. In addition, she provided business and legal support to the Chief Operating Officer and took part in strategic planning, speech writing, and acted as a liaison between the C-suite and other Vikings divisions and departments.
As an alumna of the Howard University, facilitating and managing the Minnesota Vikings participation in the HBCU Battle of the Brains, as well as other HBCU initiatives, are passion projects that she is happy to see come to fruition. Ensuring that underrepresented minorities have access to organizations such as the Vikings and the NFL is an underlying mission as she navigates her career and creates pathways for her colleagues and peers. Demeka is also a member of the Vikings Diversity Council, which focuses on various initiatives that can help improve diversity and inclusion across the organization.
Prior to pursuing her law degree, Demeka worked for Ford Motor Company as a Marketing and Sales Zone Manager based in Memphis, Tennessee. She managed and maintained relationships with Ford Motor Company and 13 independent dealerships ensuring they met sales goals, maintained customer satisfaction and aligned with brand strategies and practices. During her tenure, she was awarded the Top Zone Manager for the Memphis, Tennessee Region.
An Augusta, Georgia native, Demeka received her Bachelor of Business Administration from Howard University and her law degree from Tulane University’s School of Law.