Twenty-four hours to build a solution.
Paul Quinn’s students had one day to analyze the case, develop an approach, and turn an emerging idea into a persuasive presentation.

2017 REFLECTION | THE INAUGURAL BATTLE
Before the Battle became a tradition, a team from Paul Quinn College took on an unfamiliar challenge, trusted its ideas, and became the competition’s first champion.
Adebobola Vincent Owoseni (center) with fellow participants, 2017
INAUGURAL CHAMPION
HBCU Battle of the Brains | Austin, Texas | 2017
FROM THE ALUMNI ARCHIVE
In a reflection first shared after the inaugural HBCU Battle of the Brains, Adebobola Vincent Owoseni recalled the intensity of representing Paul Quinn College at a new kind of competition. Students arrived in Austin with an ambitious task, a short clock, and an opportunity to develop an idea before industry leaders.
Owoseni’s account follows the team’s work through a 24-hour case challenge, the development of a technology-driven concept, and a final presentation at Google’s Austin offices. The experience tested creativity, collaboration, presentation skills, and persistence.
The team emerged as the inaugural champion. Its victory marked the beginning of a legacy that continues through every HBCU team that has competed since.
A COMPETITION THAT MADE HISTORY
The story shows how a single competition can create a defining moment for students and their institution.
Paul Quinn’s students had one day to analyze the case, develop an approach, and turn an emerging idea into a persuasive presentation.
The team developed a forward-looking marketing concept that incorporated virtual reality and Google Cardboard to bring its vision to life.
Under the pressure of a live competition, the students shared their proposal and defended the thinking behind it.
Paul Quinn College won the first Battle and its $10,000 prize, setting the tone for the competitions that followed.
2017 | THE BEGINNING


PRESERVING THE VOICES OF THE BATTLE
Read Adebobola’s firsthand account of the inaugural experience, explore our champions archive, and meet alumni whose journeys continue to shape the Battle.
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