NEWS & UPDATES

THE NEXT CHAPTER IS ALREADY IN MOTION.

Announcements, stories, and milestones from the HBCU Battle of the Brains community.

2027 ANNOUNCEMENT

Save the date: The 10th annual HBCU Battle of the Brains.

HBCU Battle of the Brains will return to Austin, Texas, September 28 through October 1, 2027, for its 10th annual event. The move from the spring SXSW period to the fall brings the experience closer to university recruiting cycles and opens a new chapter for student opportunity, institutional engagement, and partner collaboration. We look forward to bringing together HBCU students, institutions, and organizations for a milestone academic competition and talent experience.

Details on student and institutional participation, the official schedule, and partnerships will be announced as the program takes shape.

FROM THE ARCHIVE

A story worth revisiting.

HBCU Battle of the Brains began in 2017 with a group of HBCU students willing to take on a demanding case challenge. Their experience helped establish a tradition of ambitious problem-solving and teamwork.

Read a participant account from the inaugural competition in the 2017 student reflection, or explore our updated Champions & History page.

A COMMUNITY-AUTHORED ARCHIVE

The Battle,
through your eyes.

Behind every pitch are people, perspectives, and moments worth remembering. Explore the Battle through the voices of students, mentors, industry partners, and the community.

#HBCUBotBrains

22 CURATED STORIESMORE TO COME

VIMEO · 2024

The Battle, in motion

WATCH ON VIMEO

FEATURED STORIES

Stories that capture the spirit.

LINKEDIN2025

The return that became a championship

A student reflects on returning to the Battle, growing from the previous year, and helping his team win first place.

Mark Ross | Morehouse College

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LINKEDIN2023

From Austin to the NFL Draft

Alabama State University champions go behind the scenes at the 2023 NFL Draft during their championship Experienceship.

HBCU Battle of the Brains

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01 / STUDENT VOICES

In their own words.

The experience stays with students well beyond the final pitch.

LINKEDIN2026

Lessons from 24 hours under pressure

Critical thinking, collaboration, and performance become real during an intense student challenge.

Zakee Gaines | Lincoln University

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LINKEDIN2026

A technical award with real substance

Lane College celebrates its 2026 Best Technical recognition and the AI-focused solution its team built.

Philip Chukwuemeka Godwin | Lane College

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LINKEDIN2026

A scholarship opportunity takes shape

A student recounts the 2026 case challenge and advancing as a finalist for an eBay scholarship.

Chibunkem Asuzu | UMES

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LINKEDIN2026

A spring break spent building ideas

A first-person account of collaboration, innovation, and the relationships formed in Austin.

Clifford Agyemang

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LINKEDIN2024

Representing FAMU on a national stage

A Rattler reflects on the challenge and the opportunity to represent her university.

Eyana Dixon | Florida A&M University

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LINKEDIN2023

Cheyney made. Battle tested.

An expansive student reflection on the 24-hour case, teammates, advisors, and connections made in Austin.

Matthew Wilford | Cheyney University

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LINKEDIN2023

What a demanding challenge revealed

A Norfolk State finalist reflects on leadership, teamwork, resilience, and professional growth.

Oluwatobi Olagoke-Bello | Norfolk State

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02 / PARTNER PERSPECTIVES

See talent in action.

Industry partners share what the competition reveals about potential, capability, and connection.

LINKEDIN2026

Why the talent pipeline matters

An eBay partner reflects on watching more than 150 students build and pitch ideas during the 2026 Battle.

Melissa Peña | eBay

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LINKEDIN2024

Opening the doors to industry

The Home Depot team reflects on hosting students and sharing its technology culture from the inside.

Dillon TenBrink | The Home Depot

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LINKEDIN2023

Recognizing students and the mentors beside them

KPMG celebrates the competition winners and colleagues who invested their time in student mentorship.

Elena Richards | KPMG

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LINKEDIN2023

Changing the face of tech

Dell highlights the Battle and the community working to broaden opportunities across technology.

Dell Technologies

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LINKEDIN2022

The NFL backs the Battle

The league shares its support of HBCU talent and the competitive learning experience at SXSW.

National Football League

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03 / CHAMPIONSHIP MOMENTS

The pride of the Battle.

Celebrate the teams, competitive milestones, and university communities behind the achievements.

LINKEDIN2025

Morehouse takes the crown

The official announcement celebrates Morehouse, Huston-Tillotson, and Lincoln University as the 2025 top three.

HBCU Battle of the Brains

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LINKEDIN2025

A hometown silver-medal moment

Huston-Tillotson celebrates its second-place finish and the value of practical learning experiences.

Huston-Tillotson School of Business and Technology

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LINKEDIN2024

A place among the final seven

Philander Smith celebrates reaching the finals against a field of 30 HBCU teams.

Otito Udedibor | Philander Smith University

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LINKEDIN2026

A finalist representing Livingstone

A student honors the teamwork and leadership behind a 2026 national finalist experience.

Sumon Monda | Livingstone College

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04 / BEYOND THE CASE

The connections carry forward.

The wider Battle opens doors to culture, industry, mentorship, and shared purpose.

VIMEO2020

The Corporate Entrepreneur

An early conversation about entrepreneurship and innovation from the broader BOTB programming archive.

The Home Depot + HBCU Battle of the Brains

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LINKEDIN2024

When community creates opportunity

A partner celebrates the collaboration helping Morris Brown students access the Battle.

Alieizoria Redd | Covenant House Georgia

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LINKEDIN2026

A spring break across industries

A student recounts engaging with Dell, The Home Depot, eBay, Capital One, Thrivent, and the NFL.

BOTB student reflection

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HELP WRITE THE NEXT CHAPTER

Have a #HBCUBotBrains moment?

Share a public post link from Instagram, TikTok, LinkedIn, Facebook, X, YouTube, or another platform for consideration in this growing community archive.

SHARE YOUR STORY

This selection links to the original posts. The archive grows as additional community stories are verified and curated. Each post remains the work of its original creator.

KEEP IN TOUCH

Your connection to what comes next.

Explore the community stories above and follow the official HBCU BOTB social channels for new moments, milestones, and announcements. This page will continue to grow with verified 2027 program updates and stories from our student and institutional community.

THE NEXT CHAPTER STARTS WITH A CONVERSATION.

Join us in celebrating HBCU talent and preparing for the 10th annual event in Austin.

VIEW THE 2027 EVENT ↗